Top Wines, a New Online Wine Store to Buy Boutique Wine at Competitive Price
(PRWEB) November 3, 2009 -- The founders of Top Wines are wine lovers who have worked with the Australian wineries for many years and have decided to share their connections and expertise with Australian wine industry and enthusiasts via their new website. In addition to providing wines from many smaller family-owned vineyards which are only available in limited quantities and rarely through traditional channels, Top Wines arranges for special value pricing.
According to Chris F, Marketing Manager,
"We recognised an opportunity in the market to provide an online winery tour experience. Many people like to visit the wineries and its region to experience new wines from passionate boutique winemakers who lovingly care and handcraft beautiful wines."
"Whilst we can't provide the tour, we can definitely make it easy for people who enjoy these wines to access them more regularly without having to wait for their annual or bi-annual wine tour. After all, life is too short to drink poor wine. "
"It used to be that all a retail business needed was a storefront. Then came websites followed by e-commerce functionality. Now companies need blogs, videos and live chat functionality to be more interactive with customers to survive. The game has changed and we are embracing new technology to stay current with our clientele to offer more than just products."
"Our Hunter Valley wines (http://www.topwines.com.au/topwines/category/568-hunter-valley/) are becoming the most popular amongst our customers and we are very pleased by the early feedbacks. The opening offer : Buy 6 get 6 FREE is definitely our biggest hit, but I don't think we would be able to hold that offer for long."
Wine is conviently delivered to the consumer's door Australia wide and the wines are sourced direct from the source ensuring the best value for the end user. The wineries represented at Top Wines are located in the best-known wine-producing regions, such as Mornington Peninsula (http://www.topwines.com.au/topwines/category/541-mornington-peninsula/), Margaret River WA, Coonawarra, Tasmania's East Coast, Barossa Valley SA, Clare Valley SA, and Hawke's Bay, New Zealand. Wines sold through Top Wines are among the highest rated according to the Australian Wine Companion's 2010 edition, with most being four- and five-star wines.
Wines offered at Top Wines include popular categories like Shiraz and Chardonnay (http://www.topwines.com.au/topwines/category/510-chardonnay/), but the site also features lesser-known varieties such as Arneis, a crisp and refreshing white wine, and Nebbiolo, a complex red wine with a high level of tannins. With over one hundred wines from which to choose and prices ranging from under $10 to $100 per bottle, Top Wines offers a broad range of wine choices.
In addition to selling wines by the case or half-case, Top Wines carries mixes of complimentary wines from a variety of vineyards, so consumers can easily stock their wine cellar with an assortment of fine wines. With mix offerings called Summer Festive Season White Mix, 5 Star Wineries White & Red Mix, and Rising Stars White & Red Mix, to name a few, the assortments offered at Top Wines provide a convenient way for wine lovers to sample a number of Australian boutique wines.
Top Wines produces The Grape Vine, a wine club newsletter with updates on the latest wines offered through Top Wines’ exclusive network and also features special member exclusive wine deals.
Future plans at Top Wines include extending the available wine options currently sold through the site as Top Wines continues to grow their network of affiliations with boutique wineries. Initial customer response to the Top Wines business model of offering boutique wines directly from the vineyard has been enthusiastic.
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